We Create Emotions
With Interactive
Retail Experiences

Combine our technologies to create your unique retail scenario

We create customized interaction solutions that help your brand engage with customers in a meaningful way.
We handle the entire process, from designing and engineering to manufacturing and installation, and we stay by your side every step of the journey.
Trust us to deliver innovative experience that connects your brand with your audience.

Our projects

REMY MARTIN
REMY MARTIN
Remy Martin elevates the product discovery of their most iconic product at the LAX Airport. While there are restrictions to taste alcohols, customers can smell them.
Cartier
Cartier
Cartier has implemented an olfactory bar at its Champs Elysées flagship, located in the center of its majestic staircase, showcasing its exclusive collection with our Paperscent technology. This allows the brand to introduce high jewelry clients to fragrances while ensuring the preservation of the store's olfactory environment.
Bulgari
Bulgari
Bulgari introduces the 4 fragrances from the Omnia collection during events at Sephora. Customers can easily explore the various variations of the perfume and make their choice with simplicity.
KENZO
KENZO
Kenzo hosts a special event for the launch of Flower Ikebana, offering visitors the opportunity to discover the new fragrance through numerous Paperscent devices.
BURBERRY
BURBERRY
Coty launches the weather-resistant Beyond Wear Foundation. Our Maestro technology allows us to showcase its effectiveness using a cutting-edge tool, available in numerous retail locations worldwide. With the assistance of a sales advisor, customers can experience the foundation's durability as we apply water, intense heat, and wind to the hand where it's applied. Witness the non-transferring properties of the foundation and compare its quality to other brands. Discover Burberry's superior foundation in-store today.
BULGARI
BULGARI
Bulgari introduces the MAN collection, offering an immersive fragrance experience with Paperscent. Simply pull a paper strip to explore the distinctiveness of each fragrance and discover the unique essence behind the collection.
CLEAR CHANNEL
CLEAR CHANNEL
Kenzo captivates shoppers in shopping malls with Clear Channel's large digital screens, equipped with Paperscent extensions. Customers can explore the new fragrance and conveniently make their way to the nearby Sephora store to make a purchase. A brilliant move that sparks excitement!
CARTIER
CARTIER
A spectacular event took place at the Champs-Élysées flagship to showcase the Rivières de Cartier collection. With Paperscent, Cartier successfully met the challenge of maintaining an odor-free environment in their fine jewelry boutique.
HERMES
HERMES
Hermès promotes its fragrance H24 with the help of Paperscent, providing its customers with a seamless olfactory experience.
TIFFANY & CO
TIFFANY & CO
Autonomous olfactory discovery on podiums, thanks to Paperscent.
JULIETTE HAS A GUN
JULIETTE HAS A GUN
Juliette has a Gun was the first brand to trust us with our Paperscent technology in their first flagship store in Le Marais. They integrated several devices into the walls to showcase their iconic fragrances.

We are built differently

Unleash your creativity and create unique and engaging shopping experiences for your customers with our wide range of interactions and technologies.
With our endless interactions, you can create unforgettable retail scenarios that capture the essence of your brand and captivate your audience.

ROBOT ARMS
PRESSING
SOUND
LIGHT SIGNAL
LIFTING
DETECTING
ROTATING
ANALYZING SKIN
TYPE OR COLOR
PULLING
PLAYING QUIZZ
AR EXPERIENCE
SWITCH ON/OFF
OFFERING DISCOUNT
TYPING

Pick and play with any interaction from our library to create your own scenario.

A retail scenario must always serve a purpose to be relevant. It can have multiple objectives, such as brand awareness, drive-to-store or product discovery.
Get inspired by our case studies and let us help you bring your vision to life.

We design, develop,
and manufacture our own
proprietary technologies

Our Proprietary Technology

We can help you transform your static retail environment into a dynamic and interactive space by leveraging our patented and original technologies. Our technologies enable you to create engaging and memorable experiences for your customers.
Tech library
Any device
Sensors
Lift table
Mechanical
movements
Lights
Turn table
API Request
AR
& More
Maestro
Executes custom retail experiences by controlling any physical and digital interactions
All industries
Benefits
30% sales increase
Reduces 90% surrounding smell
Mesurable cost savings
Uses 10 times less bottles
No theft or missusage
Contactless
Paperscent
Dispenses instantly freshly sprayed and branded paper strips.
Fragrance
Spirits
Patented
Benefits
26% sales increase
Contactless
All textures
even the
thickest
Uses 5 to 10
times less
product
No theft or missusage
Multiposition for easy integration
Dropper/Pusher
Dispenses any textures from water to rich moisturizer on any support like skin, paper, glass.
Fragrance
Cosmetics
Spirits
Patented

Join our clients

We are proud to have worked with some of the most renowned brand.

  • BVLGARI
  • Loreal
  • Kenzo
  • YSL
  • Cartier
  • Burberry
  • Serge Lutens
  • Cointreau
  • St Remy
  • Shiseido
  • Mugler
  • Hermes
  • Givaudan
  • Elizabeth Arden
  • Chantecaille
  • Vardis
  • Christian Dior
  • Granado

Who we are

With over 30 years of experience in the retail industry, GK Concept and its team knows the industry inside and out. We anticipate your needs and challenges before they arise, creating designs and solutions that work in the retail environment. Meet the GK Family and see how we can help you create unforgettable and meaningful retail experiences for your customers.

With headquarters in Paris and New York, we operate on a global level and are able to provide clients with invaluable insights into international retail markets and consumer behaviours.

Our 360° approach

  • STRATEGY & DESIGN
    We provide comprehensive support to our clients in achieving their retail objectives through our expertise in strategy and design. We collaborate closely with our clients to develop innovative concepts and transform their designs into interactive experiences. Our dedicated team produces 3D visualizations and preliminary plans, ensuring seamless integration with engineering requirements.
  • ENGINEERING
    We have an expert team of engineers specializing in mechanical, mechatronics, and IoT. From concept to final product, we handle everything in-house, ensuring quality and meeting international certifications. Our focus on industrialization and user experience guarantees innovative and user-friendly solutions. Trust us to manage the entire process and deliver exceptional results.
  • MANUFACTURING
    Whether it’s visual merchandising, store construction, event specific elements or tailor-made technology-based experiences, we’ve got you covered right down to project management, installation and maintenance. Producing locally in France, the USA and Asia, all of our engineering is internalised, eco-optimised and adapted to your specific needs and budget.
  • MAINTENANCE &
    SUPPORT
    We provide a platform for maintenance that allows you to manage a network of stores for all devices and issues you may encounter. Our platform is open to our partners and any company that develops technologies, allowing you to manage everything on the same online platform, remotely or in-store, thanks to our mobile application.

Sustainability

As proud holders of a Gold EcoVadis rating, we believe strongly in optimising our manufacturing processes to create less waste, as well as finding ways to use less consumables and energy. Using a circular economy model, we refurbish and rent out our machines, and create collection programmes to reuse components and recycle the rest.

Ecovadis FSC Made in France

Discover what we could do for you.